12 STRATEGIC RACES
We have two goals: to get democrats to vote, and to educate republicans and independents on the concerns of voting for the GOP
Our ads run exclusively in states with tight senate races, ensuring that we maximize the value of every dollar of ad spend
Our ads target either democrats or republicans + independents, with unique messaging for each group of voters
Why Run Video Ads On Social Media?
Russia used social media in an attempt to influence our elections because it works. Facebook and twitter are common outlets for political discussion and the content can heavily influence voters. By using geo-targeting and poli-targeting to target different voting personas with carefully crafted video ads, the influence of social media ads can significantly outperfom traditional advertising methods like television and print.
Recent Polls for Key Senate Races
Updated 9/27/18 using the RCP average from https://realclearpolitics.com
There are 3 phases of this fund and all advertising dollars will be spent by election day on November 6, 2018
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Tom is an advertising executive with 14 years experience managing more than $500 million in ad spend across Facebook and Google.
Heather earned a Master’s Degree in Special Education and Teaching, and she is a board certified behavioral analyst.